AI SEO course

Yes. The AI Search Kickstarter is a free 7-lesson course covering how AI search works, how to structure content so engines can quote it, and how to get your first citation. It comes with a 3-day DataWise trial and needs no card. It is the first half of this course, and you can start it today.

No. The course starts with how AI search actually works and assumes you can publish a page and nothing more. If you already do SEO, the GEO and AEO material is the part that will be new: it covers what changes when the result is an AI answer rather than a list of links.

Yes. Answer engine optimization (AEO) and generative engine optimization (GEO) are both covered, because in practice they are the same job: getting an engine to select your page as the source of an answer. The course treats classic Google ranking, AI Overviews and chat-based answers as one system rather than three separate disciplines.

No, and that is deliberate. Coursera and Semrush Academy issue certificates and are a better fit if that is what you need. This course is built around getting your own site cited and ranking, and the proof is your own search results rather than a PDF.

The free 7-lesson Kickstarter takes about an hour. The full library is 50+ structured video lessons you work through at your own pace, plus new playbooks as the engines change. Most members work on their own site alongside the lessons rather than watching it all first.

Those are recorded once and stay fixed, which is a real problem in a field where the engines change every few months. This is a living course attached to a community: two live Q&A calls every week where you bring your actual pages, new playbooks as AI search shifts, and DataWise included. The tradeoff is honest: they give you a certificate and a fixed syllabus, we give you current tactics and direct feedback.

Learning it here is $0 to start, then $27/mo for the full course library and unlimited DataWise, or $47/mo to add two live calls a week and a 1:1 onboarding call. For comparison, hiring an agency to do AI SEO typically starts in the low thousands per month, which is why most of our members learn to do it in house.

No, but the destination changed. People increasingly get answers from ChatGPT, Perplexity and Google AI Overviews instead of clicking a blue link, and those engines still pick their sources from indexed, well-structured pages. The work that gets you cited by an AI is mostly the work that got you ranked, applied to a different surface. That is exactly what this course teaches.