SEO (Search Engine Optimization) can be tedious and time-consuming, but it doesn’t have to be. With the right strategy, you can automate a large portion of your SEO processes and harness the power of AI to lighten the load. In this post, we’ll explore which parts of SEO can (and should) be automated, what tools you’ll need, and how to strategically incorporate AI for data-driven decisions. We’ll also discuss how to keep your content high-quality so Google doesn’t penalize you and—most importantly—how to supercharge your content output without losing your unique voice and expertise.
Whether you’re new to automation or a seasoned marketer looking to refine your workflow, this guide will walk you through the essentials, step by step. Let’s dive in.
Why Automate Your SEO (and What Not to Automate)
We all know SEO can sometimes feel overwhelming. From keyword research and competitor analysis to backlink building and content creation, it’s easy to get bogged down in repetitive tasks. That’s why automation is so powerful: it frees you up from mundane “busy work” and lets you focus on creativity, strategy, and big-picture thinking.
However, not all SEO tasks should be automated. Some areas, like refining your brand voice or adding your personal expertise to the content, are best done by a human hand. Google continues to value content that reflects real-life experience, in-depth knowledge, and genuine insight—attributes that automated systems alone can’t fully replicate.
So the guiding principle here is: Automate the time-consuming parts, and keep the human element where it truly matters.
Key Tools and Platforms For SEO Automations
Before we get into the specifics of automations, it’s important to get your toolkit in order. Below are the key platforms and tools you’ll likely need.
Automation Platforms
Make
Make (formerly Integromat) is a no-code automation platform with a drag-and-drop interface that simplifies the creation of complex workflows. You can connect it to various services—like your SEO data provider or Google Sheets—and build sequences that take data from one place to another, trigger actions, and manipulate the data as needed.
n8n
This is a newer automation tool that is open-source and can be more cost-effective. Although it’s powerful, we haven’t used it extensively, so we’ll mostly focus on Make in our examples. However, if you’re comfortable experimenting with new platforms, n8n might be worth exploring.
High-Quality SEO Data
A lot of folks gravitate toward big-name tools like Ahrefs and SEMrush. While these services are great, they can be extremely expensive once you try to use their APIs. In many cases, you have to be on their highest-tier or enterprise-level plan to get API access.
Enter DataForSEO. This is a budget-friendly yet robust data provider that offers:
• Backlink data
• Keyword research data
• Google My Business data
• SERP data, and more
For a fraction of the cost of the better-known platforms, you get high-quality SEO data you can integrate directly into your automations. As a bonus, if you sign up through certain referral links (*hint* the one we have for you here), you might get a free credit (like $5) to get started. That’s enough to test the service without committing big money up front.
Storage and Collaboration (Google Sheets)
When it comes to storing and analyzing data, Google Sheets is your friend. It’s free, widely accessible, and easy to integrate with Make (and many other automation tools). You can create multiple Sheets:
• One for raw keyword data
• One for competitor insights
• One for backlink tracking
• And so on
By keeping your data in Sheets, you ensure that it’s neatly organized and readily available for your next steps, whether that’s feeding it to an AI model or conducting manual reviews.
#1: Automating Keyword Research
Generating Keyword Suggestions
Keyword research is often the first major step in any SEO campaign. You need to figure out what people are searching for and how competitive those terms are.
Using DataForSEO, you can automate the process of discovering:
• Keyword suggestions related to a root keyword (e.g., “learn SEO”).
• Search volume for each suggested keyword.
• Competition metrics (to gauge difficulty).
• Cost per click (CPC) if you’re also running ads.
• Search intent (where available).
A typical workflow might look like this:
1. Input your main keyword in a Google Sheet (e.g., “learn SEO”).
2. Use Make to send this keyword to Data for SEO’s Keyword Research API.
3. Retrieve a list of related keywords, along with monthly search volumes, competition, and CPC.
4. Populate a new tab in your Sheet with these findings.
This sets you up with a powerful data set you can then analyse or feed into AI models. If you want to detailed step-by-step guide on an automation that covers most of this, check out the video below, just remember to take it slowly at first, it can be overwhelming at first but the benefits are well worth it... (that's what she said)
Scraping SERP Data
Once you have your list of potential keywords, it’s time to look at the SERPs (Search Engine Results Pages). With Data for SEO, you can also pull in the top organic search results for each keyword. This tells you:
• Which domains are ranking in the top 10 results
• How many backlinks these domains have
• An estimate of their monthly organic traffic
• Other relevant metrics that help you gauge the difficulty of ranking
Automated SERP scraping gives you a data-driven snapshot of the competition. You’ll know exactly who you’re going up against and can spot patterns (e.g., smaller sites ranking for certain terms that you might be able to outrank).
Leveraging AI to Discover Keyword Opportunities
One of the best ways to take your keyword research to the next level is to feed your data to an AI model, such as GPT 4o or a smarter reasoning model like o1 and even DeepSeek R1, which is a free model that is *nearly* as smart as o1.
Why is this helpful? Because:
• You’re not just asking an AI to “come up with random keywords.”
• You’re giving it actual, context-rich data (like search volumes, competitor difficulty, and more).
For instance:
1. Collect your newly scraped data (keywords, volumes, competitor info) in a Google Sheet.
2. Send this data to an AI model through an automation in Make.
3. Instruct the AI model to propose additional keyword opportunities that align with your overall strategy, factoring in your domain’s current authority and resource constraints.
This approach produces more targeted keyword suggestions that match your real-world data, rather than a generic list that may or may not align with your site’s strengths.
Finding Frequently Asked Questions and Reddit Q&A
Adding a FAQ section to your content or creating blog posts answering specific questions can set you up as an authority. Tools like Answer the Public or Also Ask can help you find questions people type into search engines. But there’s another hidden gem: Reddit. You might be thinking that Reddit is absolutely terrible to navigate for FAQs, and you would be right, but there a solution to help you filter through the internets hay to find the golden needle... (strange metaphor, I know)
• RedditInsights.ai is a tool that lets you input a specific subreddit and pulls all the frequently asked questions or topics people are discussing there.
• Because Reddit content isn’t always fully indexed by Google, you can spot questions that might not appear in standard keyword tools.
• Writing a blog post that addresses these Reddit-specific questions can position you as the first to answer a query that might later gain traction in search results.
This can be an absolute goldmine for long-tail keywords and “fresh” content ideas. By the time others catch on, you’ll already have a well-established page on that topic.
You can take RedditInsights a step further an join it with Machined.ai for quick and effective strategy that will help you write unique content in minutes. You can learn how to do the entire flow with the video below.
#2: SEO Competitor Analysis Automation
Why Competitor Analysis Is Essential
You’ve probably heard someone say, “I’m doing the exact same thing as that competitor, but they rank, and I don’t. Why does Google hate me?”
Often, it’s not that Google hates you—there are under-the-hood factors at play:
• Your competitor might have a larger backlink profile.
• They may be ranking for more total keywords.
• They could have a better site structure or more user engagement signals.
In short, appearances can be deceiving. You need to dive deep to understand what’s really going on.
How to Automate Competitor Backlink and Ranking Checks
Here’s how automation can help:
1. List Your Competitors: Start with a spreadsheet that includes the URLs of your top competitors.
2. Create a Workflow in Make:
• Connect to Data for SEO’s backlinks API.
• For each competitor, pull data on:
• Number of domains linking to them
• Number of total backlinks
• Anchor text distribution (optional)
• Also pull data on how many keywords each competitor ranks for, and in which positions (1, 2–3, 4–10, etc.).
3. Populate the Data in Google Sheets:
• Each competitor gets its own row or tab, which updates automatically whenever you trigger the workflow or set it to run on a schedule.
By the end, you’ll have a rich data set showing exactly how your competitors stack up in terms of links, domain authority, and organic rankings.
Combining Competitor Data with AI Insights
As with keyword research, you can feed competitor data to an AI model to get a second opinion on what it all means. For instance:
• Ask the AI to compare your backlink profile with your competitor’s and see if there are any glaring gaps.
• Let it suggest new link-building opportunities or content angles based on competitor strategies.
When you combine raw data with AI’s pattern-recognition capabilities, you get a more comprehensive picture than data alone could provide. It's a great way for those who are allergic to numbers (like me), to digest and understand the why, what, and how of the raw data.
Once again, like all the other sections in this blog, if you want a complete tutorial on how to create a powerful competitor analysis automation, check out the video below.
#3: SEO Content Generation Automation (and the Role of AI)
Why You Shouldn’t Automate Everything
Now we get to the most popular form of SEO automation: content generation. Tools like GPT4o, Claude, Jasper.ai and Machined.ai can produce articles in seconds. It’s tempting to let the machine run wild and churn out hundreds of blog posts. However, you risk:
• Publishing low-quality or repetitive content
• Missing your own unique expertise or “human touch”
• Getting penalized by Google if the content reads like spam or fails to provide real value
We firmly believe AI should assist in content creation, not replace you entirely.
(Don't write content for the sake of just writing content, this will just feed the 'dead internet theory'...If you don't want to be pessimistic about where the future of the internet is going, maybe don't look into that one)
Staying on Google’s Good Side: Quality Control
Google doesn’t have a specific policy that says, “We ban all AI-written content.” Their actual stance is that they value high-quality content, regardless of how it’s produced. If you use AI in a way that leads to:
• Comprehensive coverage of a topic
• Accurate, well-researched information
• Clear value-add for your audience
…then you shouldn’t worry about penalties. If, however, you’re just generating fluff for the sake of publishing more articles, expect trouble.
Using AI Tools to Speed Up Content Creation
A practical approach looks like this:
1. Outline Your Post: Decide what the main headings (H2, H3) are going to be, and the key points you want to cover.
2. Generate the First Draft with AI: Use a tool like Machined.AI (or OpenAI’s GPT models) to flesh out the sections. You can write 20, 30, or even 40 articles in the time it used to take to do just one.
3. Human Review: This is crucial. Read through the AI-generated text thoroughly:
• Add anecdotes and examples from your own experience.
• Insert brand-specific info or personal stories that make the content unique.
• Fact-check any data that might be out-of-date or incorrect.
4. Final Edit: Add images, tables, supporting illustrations (Napkin.ai is awesome for that).
This method ensures you’re combining AI’s speed with your expertise, maintaining a high level of quality and uniqueness. We have tried this many times with Machined.AI and get great results, you can check out how to do the whole process below.
Repurposing Content Across Platforms
Automation doesn’t stop once you hit “Publish” on your blog. You can also repurpose content for:
• LinkedIn updates
• Facebook posts
• Pinterest pins
• Twitter threads
• Email newsletters
However, keep in mind that every platform is different. LinkedIn, for example, often penalizes posts that drive users away with external links. It’s better to share the gist of your post directly on LinkedIn, providing real value so your audience doesn’t have to click away just to learn something. If they see the full value in your LinkedIn post, they might be more inclined to visit your site out of genuine interest, rather than an obligatory click.
Automation tip: You can set up a workflow where once a blog post is published (tracked by your RSS feed or a webhook), Make grabs the text, modifies it to fit another platform’s character limit or style, and then posts it automatically. Just ensure that the repurposed content is truly adapted—don’t just copy-paste a few lines and a “Read more” link.
Three Fundamental Skills for Successful SEO Automation
If you want to excel at automating your SEO processes, focus on these three core competencies:
Deep Understanding of SEO
You need to know what you’re doing when it comes to keyword research, competitor analysis, and content strategy. Automation can’t fix fundamental misunderstandings about SEO best practices.
Solid Knowledge of AI Models
Know how to work with large language models and specialized AI tools. Even just understanding how to get an API key from OpenAI’s playground can open a world of opportunities. It won't hurt to learn how to craft a decent prompt, this can go a long way.
Basic Understanding of Automation Software
Platforms like Make let you build complex workflows without coding knowledge. Still, you need to grasp the basics—like triggers, data mapping, and error handling—to ensure your automations run smoothly.
Bringing It All Together: Step-by-Step SEO Automation Workflow
Let’s outline a sample workflow that integrates all these automations into a cohesive process:
1. Keyword Brainstorm
• You add a “seed” keyword to Google Sheets (e.g., “learn SEO”).
• Make triggers an automation:
1. Calls Data for SEO to gather related keywords.
2. Pulls SERP data for each of these keywords.
3. Stores all the results in your Sheets.
2. AI-Enhanced Keyword Recommendations
• Make sends the new data to an AI model along with a prompt asking for further keyword suggestions (especially long-tail queries) based on search volume and difficulty.
• AI returns a refined list, possibly with suggestions you hadn’t considered.
3. Competitor Snapshot
• You maintain a list of competitor domains in another Sheet.
• On a weekly or monthly schedule, Make retrieves:
• Their backlink counts, ranking keywords, domain authority, etc., from Data for SEO.
• Each competitor’s top 10 performing keywords.
• This data updates in the same Sheet, creating a dynamic “competitor analysis” dashboard.
4. Content Creation
• You identify high-potential keywords from Steps 1 and 2.
• Use an AI writing tool to draft articles for each keyword.
• Human edit: Add your expertise, insights, and unique angles.
• Finalize the post and publish on your site.
5. Repurposing and Distribution
• When new articles go live, Make picks it up from your RSS feed or a WordPress webhook.
• The workflow automatically creates platform-specific drafts:
• One version for LinkedIn with a more discussion-oriented or story-telling angle.
• A short snippet for Facebook that highlights a key insight.
• You quickly review these drafts (to ensure the formatting and voice are right) and then schedule or post them.
6. Performance Tracking and Feedback Loop
• Another workflow runs weekly or monthly to check your newly published content’s ranking progress.
• If certain articles underperform, you feed that performance data back into your AI model, asking it to suggest improvements or identify missing subtopics.
Final Thoughts and Next Steps
SEO is part art, part science. Automation and AI let you handle the “science” side—collecting data, analyzing trends, and producing initial drafts—while you bring the “art” by adding personal insights, creativity, and human nuance.
If you’re serious about leveling up your SEO with automation and AI, keep the following in mind:
• Start Small: Pick one process (like keyword research), automate that, and then gradually expand.
• Stay Human: Even as you scale up content production, always review and refine. Don’t let your brand voice get lost in machine-generated text.
• Join a Community: If you need a place to learn the ins and outs of SEO automation—complete with how-to guides, real-time support, and like-minded people—check out our AI Ranking Skool community. It’s a space where you can ask questions, get support, share workflows, and get feedback on your automation setups.
Automation is a marathon, not a sprint. But once you get the hang of it, you’ll find that your SEO processes become both more efficient and more effective. By leveraging AI in tandem with automation platforms, you can spend less time on tedious tasks and more time on high-value strategic decisions—like figuring out what your audience really wants and how you can deliver it better than anyone else.
Ready to take the next step? Open up Google Sheets, sign up for DataForSEO, and start tinkering with Make. As you build these workflows and see the results, you’ll realize that SEO automation isn’t just a trend—it’s the future of online marketing. And best of all, you’ll be freeing yourself from repetitive work so you can focus on what you do best: growing your business and delivering real value to your audience.
Good luck, and happy automating!